Methods+Mastery
Kelly Baker is an accomplished professional with extensive experience in planning, strategy, and communications. Currently serving as VP and Director of Planning & Strategy at Methods+Mastery since April 2020, Kelly built a global Planning and Strategy practice that integrates billable work into approximately 70% of client accounts, including key clients such as Google and IBM. Prior to this role, Kelly spent over five years at FleishmanHillard UK, progressing from Associate Planning Director to Strategy Director, where a focus on brand-building campaigns and market research was essential. Earlier, experience as a PR Consultant at Political Lobbying and Media Relations (PLMR) involved managing public affairs and crisis communications. Kelly holds a degree in English Literature from Royal Holloway, University of London.
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Methods+Mastery
Methods+Mastery is a new specialty agency within the FleishmanHillard global network that brings together social, creative and data-driven specialists who constantly strive to improve upon the ways brands reach their audiences. Data overload exists, but it takes a special team to wade through the research to fill in the gaps where others have failed. We use intelligence born from today's social landscape to inform strategy, creation and measurement, with a focus on a brand’s custom target audiences.