Marketing (noun) /mar-ket-in(g)/ — placing your product to the best possible position in the market using your awesome advertising mindset.
Join NordLayer’s Marketing department—a strong team of professionals and funny people. Here, we won’t ask you to be a universal employee who can do a little bit of everything. No. In the Marketing department, we all have our roles, duties, and specific areas of focus that are joined for the best result via collaboration and teamwork. Data-driven, highly skilled, and simply human—our secret of being on the top of the B2B network security market.
Main Responsibilities
- Perform keyword research and develop related strategies for organic growth;
- Provide our internal teams with content alterations for keyword position improvements;
- Determine KPIs for each recommendation;
- Audit and monitor website SEO health with SEO tools to identify optimization opportunities and provide on-site SEO recommendations, from meta’s to structured data, content & website structure;
- Perform site audits for each deployment and work with the development team to solve issues;
- Work cross-functionally with Content, Design, Development, and Product teams to implement tasks and apply SEO best practices;
- Track, report, and analyze performance to measure impacts for different projects;
- Stay on top of industry trends to identify risks and opportunities.
Core requirements
- Prior experience as an SEO specialist;
- Basic CSS/HTML/JS knowledge;
- Familiarity with TOP SEO tools - Ahrefs, Semrush, Screaming Frog, SurferSEO;
- Strong ownership of your work;
- Solid knowledge of digital marketing channels and search engine analytics tools - GA4, Google Search Console;
- Strong analytical skills and ability to act on data;
- Attention to detail - we’re looking for an eagle eye here!
- Learning and acting fast - just to be able to catch up with SEO talents in our team;
- Demonstrated ability to continually learn and keep up with industry changes.
Salary Range
- Gross Salary 2320 - 3810 EUR/Month.