Optimove
Yariv Snapir is an accomplished technology leader with extensive experience in cloud security, application development, and engineering management. Currently serving as the Director of Cloud Security Engineering at Aqua Security, Yariv oversees multiple development teams focused on building cloud security and data platforms. Previously, as R&D Section Manager at HP, Yariv led the development of cloud applications for PrintOS, optimizing press workflows utilizing AWS services. In a prior role at ServiceNow, Yariv managed a team of 60 engineers and was instrumental in building the CMDB and Discovery applications. With a background that includes managing large engineering groups at Hewlett Packard Enterprise and HP Software, Yariv has a proven track record in delivering innovative solutions and driving best practices in agile development. Educational qualifications include dual B.A. degrees in Physics and Computer Science from Ben-Gurion University of the Negev.
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Optimove
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Optimove is a privately held company that develops and markets a Relationship Marketing software as a service. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent communications that maximize the value of every customer. Our mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Optimove is used by customer marketers and retention experts at more than 500 customer-centric businesses. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for everyone – no customer left behind! Optimove’s Science-First Relationship Marketing Hub implements a science-driven approach to planning, automating and optimizing a complete, hyper-personalized relationship marketing plan. By combining predictive customer analytics, AI optimization technologies and a multi-channel campaign execution engine, Optimove helps marketers deliver the right message via the right channel to every customer, every time. The result is happier, more loyal customers and significant increases in customer spend, engagement, retention and lifetime value.