NOLA Public Schools Vision
The vision of the NOLA Public Schools is that every student receives a high-quality education that fosters their individual capabilities, while ensuring that they thrive, achieve physical and mental wellness, and are prepared for civic, social, and economic success.
Position Summary
The Senior Digital Media Manager will be a creative and skilled communications professional who can leverage social media and the District’s website to promote New Orleans’ unique public school system and enhance public understanding of NOLA-PS. The ideal candidate will excel at creating original visual and written content, managing various social media accounts, and serving as internal liaison for website content to achieve NOLA-PS’s strategic communication goals. The Senior Digital Media Manager reports to the Executive Director of Communications.
Salary Range
50,400 - $78,735
Essential Duties and Responsibilities
- Develop and post original content on social media channels and the website. This includes writing content and guiding development of visual, video, and other communication assets;
- Manage NOLA-PS’s social media presence daily across all channels and platforms and develop strategies to increase engagement and followers;
- Develop monthly social media calendars and ensure timely execution of campaign materials to further NOLA-PS’s strategic goals and objectives;
- Collaborate with NOLA-PS team members across departments and charter school management organizations to develop innovative ways to create social content and programs that help magnify and share NOLA-PS key messages and content with varied audiences;
- Support the implementation and execution of strategic internal and external communications plans that tell the OPSB’s story to students, families, schools, and other key audiences;
- Develop and track monthly social media metrics to determine key performance indicators (KPI) and measure success; ensure content is optimized across all channels to maximize audience growth and school system awareness while highlighting community impact;
- Support on daily communications priorities or needs related to media management or event management;
- Manage web content with a mind toward search engine optimization (SEO);
- Guide website improvement projects to provide timely, meaningful information and improve visitors’ experience;
- Liaise with internal departments requesting to change, add, or remove content from the website;
- In partnership with the AV/TV manager, contribute to the development and production of video; write and edit scripts, check facts and plan video shoots;
- Performs other duties as required
Education and Experience
- Bachelor’s or Master’s degree (or equivalent) in communications, journalism or related field;
- 5+ years’ experience with internal/external communications in varied disciplines, such as organizational communication, executive communication, and public relations; education experience preferred.
Other Knowledge, Skills or Abilities Required
- Strong technical writing and editing skills required.
- Experience in driving initiative-specific communication plans.
- Strong skills and experience in creating social media content, increasing engagement, and digital execution.
- Experience in setting and achieving demanding goals.
- Experience in the execution of different communication channels (print, video, presentations, and meetings).
- Strong collaboration skills and ability to interact effectively with internal stakeholders of all levels.
- Strong organization and time management skills.
- Ability to consistently take initiative, persevere through challenges and have a continuous learning mindset.
- Customer service orientation, understanding that different stakeholders have various needs.
- Proficiency with Mailchimp and Joomla CMS platforms, or demonstrate ability to learn.
- Photography & videography skills.
- Experience in graphic design.