Digital Marketing Manager
Passion Equip
OBJECTIVE
The aim of Passion Equip is to create innovative digital products and experiences for people around the world to use daily in their walk with Jesus. The Digital Marketing Manager of Passion Equip will be responsible for developing, implementing, and overseeing the digital marketing strategy and execution. This includes building brand awareness and driving global users to Passion Equip products and content through marketing campaigns and advertising.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Build, own, and steward the digital marketing strategy to drive awareness, new users, and user engagement of Passion Equip
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
- Collaborate with Passion Equip product and content leadership
- Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Identify trends and insights—and optimizes spend and performance based on the insights
- Design, build, and maintain our social media presence
- Brainstorms new and creative growth strategies
- Collaborate with other marketing and creative teams across Passion
- Build a digital marketing team by hiring, managing, and developing marketing personnel
This job description in no way states or implies that the ESSENTIAL DUTIES AND RESPONSIBILITIES are the only responsibilities of this position. The employee is required to follow any other reasonable instruction and perform any other reasonable duties at the request of the supervisor or other senior management personnel.
WORK SCHEDULE
Monday – Friday 9a – 5p
SUPERVISORY RESPONSIBILITIES
Contractors and Part Time Employees, as needed
REPORTS TO
Managing Director, Passion Publishing
AN IDEAL INDIVIDUAL
- Bachelor's degree in marketing, communication, or related field
- 5+ years of experience in marketing—with at least 3 years in digital marketing (experience with marketing software iOS/Android apps is a plus)
- 3+ years experience in managing digital marketing personnel
- Solid understanding of eCommerce, PPC, SEO, and SEM
- Demonstrated ability to develop and execute marketing strategies
- Excellent communication skills
- Familiarity with analytical tools to monitor web traffic and app metrics (installs, CPI, etc.)
EXPECTATIONS
- Loves Jesus, the people of Passion City Church, the city of Atlanta and the world
- Actively participates in the life of Passion City Church
- Willingness to adapt and be flexible, while working above and beyond expectations
- Acts as an advocate of the culture and vision of Passion
- Low drama, high-momentum, high-capacity, positivity, over-comer, dreamer, creative-can-do-whatever-it-takes attitude
- High level of initiative and ability to take a proactive approach to work, performs job duties on time with excellence