PivotRoots
Nitesh Kumar has extensive work experience in the advertising and marketing industry. Nitesh is currently serving as the Vice President at PivotRoots since December 2019. Prior to that, they held the same position at ZenithOptimedia Group I The ROI Agency from April 2014 to December 2019.
Nitesh also worked as a Business Director at GroupM (Blazar) from March 2011 to March 2014 where they managed media planning/buying, interactive marketing, new business pitch, vendor management, and performance marketing. Nitesh successfully translated brand marketing goals into interactive solutions.
Before that, they served as an Associate Media Director at Neo@Ogilvy from September 2010 to March 2011, and as a Manager Planning at Media2win from January 2008 to October 2010.
Nitesh's earlier experience includes working as a Media Gr. Head at Lintas Media Group from April 2006 to December 2007, where they handled new media initiatives, executed internet and mobile-based campaigns, and integrated conventional media with new age media.
Nitesh began their career as an Assistant Manager at IndiAds Dot Com Pvt Ltd., where they focused on business development, generating reports, post-campaign analysis, and media planning.
Throughout their career, Nitesh has showcased their expertise in various aspects of the advertisement industry, including media planning, interactive marketing, and new business pitch.
Nitesh Kumar completed an executive program in Digital Insider at the Indian School of Business in 2021-2022. Prior to that, from 2002 to 2004, they earned an MBA in Marketing from École des Ponts Business School.
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PivotRoots
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PivotRoots summarizes all data points across media, design and technology to provide our partners with simplified yet effective consumer-experience led digital strategies. Our Core Pillars are: - Making complex strategies simple yet effective - Bridging ideas with technology & communication - Creating an experience Key Service Portfolio: - Strategy & Consulting: Strategic planning | Media planning | User Experience Design | Performance marketing | Analytics & optimisation - Biddable Media: Search engine marketing | Display | Affiliate marketing | Mobile marketing | Social media - Earned & Owned Media: Search engine optimisation | Social media marketing | Content marketing | Data analytics | Website maintenance - Experiential Marketing: Mobile app design| Website strategic planning | Website development | Domain Hosting | Campaign Creatives - Technology Led Solutions: Mobile app development | Single-view multichannel dashboard | Real time campaign monitor | Lead management