The Pokémon Company International
Peter Murphy is the Senior Director of Marketing at The Pokémon Company International, where Peter leads multiple team functions to drive the European business. Prior to this role, Peter held various marketing and brand management positions at companies such as Hasbro, THQ, LEGO Group, and Electronic Arts. Peter has a BSc in Product Design from London South Bank University.
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The Pokémon Company International
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Pokémon is a media franchise centered on fictional creatures called "Pokémons", which humans capture and train to fight each other for sport. The franchise now spans video games, trading card games, animated television shows and movies, comic books, and toys.