At PPRO, our mission is to simplify access to local payment methods and our vision is to enable the sale of goods and services to anyone in the world using their preferred way to pay. We empower partners such as Ant Group, PayPal and Stripe to access new markets, connect with more customers, and accelerate their growth.
Our strength lies in our diverse global team with 50+ nationalities and 10+ international locations- all united around one goal – to deliver the best possible products and services to our partners and customers. While our company mission is to keep innovating global commerce, our internal mission is to #chooseaction, #beopen, #thinkcustomer, #gofurther and #wintogether
The Purpose:
You’ll be joining the PPRO Marketing team who is responsible for building our product and brand presence as a market leader in local payments. As a global role, you’ll be working with stakeholders across our business to grow and optimise our communications and content channels to help drive business growth by building brand recognition and reputation, and by creating product demand.
What you’ll be doing
- You own and optimise our key communications channels including PR, social, video, and our blog. You oversee the strategy and execution of all our content creation across these channels as well as written content including reports, white papers, etc. to help drive marketing campaign objectives and business goals
- Manage our PR agency and own a proactive and reactive PR plan and roadmap
- Shape our brand tone of voice and oversee all written communication
- Assess and manage all external media partnerships to help support campaigns and business objectives
- Drive our internal influencer programme - PPRO Voices - and oversee content creation and briefings for keynotes, speaking gigs, and help raise the profile of our internal experts
- Ad hoc proofreading and copywriting to support the wider team across website and email
- Define and lead on storytelling frameworks, messaging, and activation concepts for our campaign roadmap
What would make you a great fit
- Significant experience in B2B marketing with the majority of that in a communications and/or content focussed role; experience in fintech is great, payments even better
- Great communicator with the ability to create compelling narratives for diverse audiences, distilling complex technical propositions into clear, persuasive messaging
- Experience working in enterprise B2B where content has to play a role in the top, middle and bottom of the sales funnel, and comms channels help drive short term as well as long term value
- Commercially driven marketer who knows how to translate business goals into communication strategies
- You’re comfortable working in a dynamic environment, juggling multiple priorities
- You’re a strong copywriter with a flair for words
- Experience in how to measure social media and PR success and how to translate it back into business success
- Experience in leading and managing PR agencies
- International experience, working across regions and with a variety of cultural backgrounds
- Excellent communication skills, written and verbal
- "Own it" attitude and hands-on mentality