Malika Bahuguna

Praxis Services manages business processes for Hotels & Travel companies. It is the leading provider of reservation sales and on line sales solutions for Hotels. The company combines process expertise, information technology and analytical capabilities with operational insight and experience to provide a wide range of Revenue Optimization services. With domain knowledge that is a powerful combination of Central Reservations Systems (CRS), Global Distribution Systems (GDS), Internet Distribution Systems (IDS) and operational excellence, the company delivers comprehensive business solutions where services are delivered from its state of the art global delivery centre in Gurgaon NCR New Delhi, India. The company’s CRM platform of voice, e mail and chat processes integrates knowledge of various distribution platforms in creating compelling market intelligence and lead generation that enables hotels to execute focussed strategies for incremental revenue. Other key services include Revenue and rate Management, Database Marketing, Digital and Social media management and Tele Sales. Established in 2012, Praxis manages over 7000 Hotel rooms daily for Revenue Optimization. The team is led by Ravish Swarup, the Founder CEO. Ravish Swarup is the Founder CEO of Praxis Services. Prior to this, Ravish worked with The Oberoi Group for 22 years and held number of positions. There he was in charge of worldwide hotel reservations, global distribution, consortia marketing, revenue and rate management, guest recognition programs etc. He founded The Oberoi Group's central reservations organization whose outstanding service delivery received recognition as the ‘World’s Best’ from Leading Quality Assurance (LQA) in the quality assurance benchmarking analysis done for luxury hotel companies. While providing strategic direction and operational focus, the Oberoi Contact Centre was responsible for growing the Rev par for its award winning leisure hotels.