Mihir Nirmal

Mihir Nirmal is a seasoned professional with extensive experience in campaign analytics and strategic insights. Currently serving as Senior Manager of Strategic Insights at Qantas since August 2021, Mihir has a background that includes roles such as Campaign Optimisation Manager at Cashrewards, Leader of Insights, Reporting & Program Analytics at Velocity Frequent Flyer, and Campaign Analytics Leader at Virgin Australia. Previous experience includes consulting on analytics and CRM projects at Westpac and managing campaign intelligence at Vodafone, where Mihir oversaw campaign analysts and managed the full lifecycle of campaigns from pre to post-analysis.