Sr. Director, Marketing Manager

About Range Energy Range Energy (Range) is accelerating the electrification of commercial transportation via powered trailers for the heavy duty truck market. With a solution that can easily hook up to any tow vehicle, Range’s powered trailers can rapidly ease the transition to electrification and meet its commercial partners' immediate needs and long-term ambitions. At Range, we are a community of makers, doers, and creators. Our ultimate mission is to make towing cleaner, safer, and more efficient. In order to achieve that, we must be obsessed with simplifying complexity. The dedication we have for the innovative work we’re doing each day is driven by empathy for our customers. We celebrate creativity, tolerate risk, and believe in the unique advantages of speed to market.    Range was founded in 2021 and is led by a team with a breadth of EV industry expertise from Tesla, Zoox, Honda, and more. We’ve got deep experience rapidly making revolutionary vehicles - and their enabling technologies - a reality at scale. Our company is backed by leading investors including UP Partners, R7, Yamaha Motor Ventures, and more. Join us.

Position Snapshot Range Energy is looking for an experienced and motivated Senior Director of Marketing to help us craft and share our story with trucking industry, investor, and regulator audiences. The ideal candidate will have experience in a B2B product launch, including the market education activities associated with communicating the value of a novel technology. As the first dedicated marketing hire, this is a high-impact role with the opportunity to collaborate closely with senior leadership and drive success in the marketplace. 

Range Energy values applicants of all different backgrounds, experiences, and skill sets. If you think you could excel in this role (regardless if you meet all the qualifications), we encourage you to apply. Range Energy is an equal opportunity employer which means that we consider applicants for hire and make employment decisions without unlawful discrimination on the basis of race, color, religion, national origin, gender, gender identity or expression, sexual orientation, pregnancy, military or veteran status, disability, age, genetic information, or other legally protected status. Range Energy is committed to working with and providing reasonable accommodations to job applicants who request an accommodation. If you need a reasonable accommodation, please contact our Talent Acquisition team at jobs@range.energy

Inside the Role

• Drive cross-business alignment on marketing and communications goals, and develop and execute on a comprehensive strategy to achieve these goals
• Develop quantitative and qualitative metrics to assess progress against marketing goals, and leverage analytical tools to measure performance
• Own and manage build-out of marketing team, including a network of external contractors, and internal resources
• Work closely with sales, product, and other departments to ensure alignment and maximize the impact of marketing initiatives on business growth.
• Lead planning and execution of marketing activities across multiple channels, including social platforms, tradeshows, owned platforms, and PR.
• Oversee brand positioning and messaging across all channels to enhance brand identity and maintain consistency in all marketing materials.
• Drive the planning, execution, and optimization of multi-channel marketing campaigns, including digital, content, email, social media, events, and traditional media.
• Conduct competitive analysis, industry research, and customer segmentation to inform marketing strategies and identify new opportunities for growth.
• Report on marketing performance to senior leadership and key stakeholders, providing actionable insights and recommendations.

The Must Haves

• 10+ years of experience in marketing, with at least 5 years in a leadership or director-level role.
• Experience leading major components of a B2B product launch, especially in a startup environment
• Strong expertise in digital marketing, brand management, and integrated marketing communications.
• Excellent communication, presentation, and interpersonal skills.
• Data-driven mindset with experience in using analytics tools to measure and optimize marketing efforts.
• Ability to thrive in a fast-paced, dynamic environment with multiple competing priorities.

Bonus Points

• Strong understanding of marketing automation platforms, CRM tools, and content management systems.
• Expertise in customer persona creation, customer journey mapping and lifecycle marketing.
• Familiarity with emerging marketing technologies and trends.
• A creative streak – we don’t anticipate this to be a copy-paste role, and expect candidates to take a thoughtful approach in crafting a customized marketing strategy for Range.

Other Requirements

• Physical Requirements: Ability to lift and carry up to 50 pounds of equipment. Comfortable with occasional bending, kneeling, and climbing as required for infrastructure maintenance.
• Travel Requirements: Occasional travel may be required for training, pilot support, conferences, or to support remote office locations
• While we appreciate the importance of schedule flexibility, it's essential to note that the nature of this role necessitates a regular and consistent onsite presence.