Rather Outdoors
Danielle Boyd has a significant amount of work experience in human resources and leadership roles. Danielle is currently the Chief Human Resources Officer at Rather Outdoors, a position they have held since November 2020. Before that, from 2014 to 2020, they worked at Fresh Thyme Farmers Market as the Senior Vice President of Human Resources, where they built and managed the HR department while overseeing strategic planning and a team of 14.
Prior to Fresh Thyme Farmers Market, Danielle held the position of Vice President of Human Resources at Teavana Corporation from 2012 to 2014. In this role, they directed the HR function for a large operation, implemented restructuring strategies, and managed a team of 45 employees.
From 2008 to 2012, Danielle was the Vice President of Human Resources at Sunflower Farmers Market, where they provided strategic direction for the HR department, established standards and procedures, and managed a budget of $6 million. Earlier in their career, they served as the Director of Corporate HR & OD at Wild Oats Markets, Inc. from 1998 to 2008, and as a Corporate Trainer at Boston Market from 1994 to 1997.
Danielle Boyd studied Communications/Public Relations at Florida State University, where they obtained a Bachelor of Science degree. The duration of their education at the university is not specified.
This person is not in any offices
Rather Outdoors
3 followers
Our story — like just about all of our favorite stories — starts on the water. Most of us grew up as anglers, raised by anglers. From the very beginning we knew the names. When we were finally tall enough to use the rods our parents “lent” us, they said Lew’s on the side. The tackle came in bright yellow boxes with the old Strike King logo that looked a little bit like a keyhole. When other kids put posters of Camaros and space shuttles on their walls, we had boats, rods, reels, and fish. At first, we connected with brands and with experiences. When we got a little older and started buying our own equipment, we found a home in the industry itself. From the shop that sold us our first rod to the pros that showed us how it’s done, the fishing business is never “just business.” It’s a community, a culture, and a family. We’ve been blessed with the opportunity to dedicate our careers to protecting and nurturing the legendary brands we grew up with. We believe that everyone should be able to experience nature the way we do — with the right equipment, made with passion and sold with truth. Our mission is to protect and respect the world’s greatest outdoor brands. And it’s our privilege to pass them on to future generations stronger than when we found them. With a decades-long legacy in angling as our cornerstone, we will carve out an enduring future for the legendary brands in our family. And in so doing, we'll create a legend of our own that can stand alongside them.