Content Creator - Social Media

Join REEKON Tools as we enable the next generation of construction and home improvement professionals to complete their work quicker, more accurately, and faster than ever before. REEKON Tools is developing and launching innovative, completely new, hardware products at an unprecedented pace across the power and hand tool industry and establishing itself as a leader in professional tools and equipment.

Social media has been a central focus to REEKON Tool's marketing strategy since our founding in 2020. With tens of millions of monthly views and millions of followers across Instagram (873,000+), TikTok (1,200,000+), Youtube (170,000+), and more, REEKON is one of the most followed brands in construction and home improvement. Our global community spans over 70 countries and delivers daily content highlighting product applications and features.

As a Content Creator - Social Media, you will work with our marketing team to showcase REEKON products and the brand through production of quality videos for use across our social platforms. This role will focus on highlighting REEKON product use cases integrated with social media trends to grow and expand the REEKON brand. You should be as comfortable planning out content as you are executing it (whether you are in the video or behind the camera). We have a large amount of flexibility and creativity is essential for this role to maintain our high level of social media excellence.

No experience in construction or using tools is needed to be successful in this role.  This is an onsite role based in our Boston office with travel around the Boston area as needed for content creation.

The Job

• Ideate, shoot, edit, and post videos for use across our social media channels leveraging platform trends and enaging techniques to showcase points
• Network with construction workers and job sites around the greater Boston area (through email, outreach, and social media) to arrange for content to be made in real use case environments
• Create engaging content for use across our social channels including Instagram, TikTok, YouTube, Facebook and more
• Comfortable being in videos and producing content using tools (don't worry if you've never used tools or stepped on a construction site, this can all be taught!)
• Engage and manage customer interactions on organization's social media accounts including comments, inquiries, and messages.
• Analyze and interpret social media data and metrics to identify key trends, insights, and opportunities for optimization.

Your Background

• Proven success making videos for social media. whether through your personal account or company you worked for
• Excellent knowledge of social media platforms, tools, and trends
• Experience interacting with and arranging content with external parties

Bonus Skills

• Experience using tools in a DIY, home improvement, or construction capacity
• Video and photography experience using professional equipment