Junior Media Strategist

We are seeking a motivated and enthusiastic individual to join the Media Team, under the Marketing Department. You’ll be responsible for negotiating and developing traditional and digital media campaigns for our wine and spirit brands. You’ll have strong support from your fellow Media Team members, the larger Marketing Department, and your leadership so you can continue to develop your professional experience.

You’ll start this role by focusing on traditional media tactics, which include but are not limited to out-of-home, flyovers, TV commercials, vehicle wraps, and radio. Digital tactics such as streaming TV/ OTT, streaming radio, podcasts, display, SEO/SEM, and geofencing, will follow.

This is a full-time, in-house position onsite in Los Angeles. You must have reliable transportation.

Essential Duties and Responsibilities - Current duties may be changed if the job requires and/or additional duties may be assigned if necessary.

• Building holistic media plans that outline full-funnel tactics for campaigns
• Negotiating proposals with 3^rd party vendors
• Researching and identifying target audiences appropriate for each media tactic and campaign
• Coordinating development and delivery of ad creative
• Maintaining media support campaign calendars
• Participating in creative sessions with cross functional teams (Brand Team, Design Team, Events & Sponsorships Team) to develop ad creative and messaging
• Occasionally riding the market to scope out-of-home advertising placements and opportunities
• Developing, nurturing relationships with vendors
• Preparing pre- and post-campaign recaps
• Monitoring ads spend and budget, ensuring marketing dollars are maximized and spent wisely
• Analyzing campaign performance and making recommendations for future planning
• Identifying appropriate locations, audiences, and demos for ads
• Occasional support for on-set production
• Occasional data entry
• Light copy writing
• Coding invoices
• Supporting Media Strategists with tasks and support as needed.
• Supports various projects on an as needed basis for the Marketing Department.

Minimum Qualifications:

• Minimum 2 years in media marketing, ideally in media buying, planning, and/or strategy
• Strong interpersonal skills – this position requires you to develop and nurture relationships with many media partners
• Capable of working independently and as part of a team
• Excellent written and verbal communication skills.
• Strong time-management skills and an ability to organize and coordinate multiple concurrent projects.
• Strong ability to follow up and give clear feedback if needed.
• Ability to interact and collaborate with all functional levels and business areas.
• Develop and maintain strong working relationships with others.
• Strong relational skills and ability to anticipate needs.
• Comfortable working in an in-person and mobile, interactive environment.
• Flexible team player, willing to adapt to changes and unafraid of challenges.
• Ability to maintain confidentiality of sensitive information related to the company.
• High level of emotional intelligence and ability to navigate complex situations.
• Self-starter, able to work in a space of ambiguity and evolving role and solutions oriented.
• Problem solver, resourceful, and able to find solutions independently.
• Competent with all reporting systems, Microsoft Office, Asana, Adobe Creative Suite.
• Experience in Audio/Editing/3D Imaging/Motion Graphics a plus.
• Bilingual a plus