Kartik Doraiswamy

Kartik Doraiswamy is a seasoned pricing and monetization strategist with extensive experience across prominent companies in the technology sector. Currently serving as Senior Director at RMS since November 2022, Kartik previously held the position of Head of Pricing at Meta, overseeing the pricing strategy and analytics for WhatsApp. Prior roles include Head of Pricing at VMware, where Kartik led monetization strategies for various cloud products, and Principal at Adobe, responsible for pricing strategies across several key portfolios generating significant annual recurring revenue. Engagement Manager at Simon-Kucher & Partners involved leading consulting projects focused on pricing optimization and strategy for major technology firms. Kartik’s experience began with roles at Sensis and AAMI, encompassing a range of pricing analytics and strategy development initiatives. Educational qualifications include MBAs from Melbourne Business School and NYU Stern School of Business, alongside a Bachelor of Applied Science in Mathematics from RMIT University.