Serko Ltd.
Bob Shaw is a seasoned professional with extensive experience in the travel and technology sectors. As a Co-Founder of Serko Ltd. since May 2007, Bob has played a pivotal role in developing Zeno, a premium business platform that enhances travel and expense management through intelligent technology. Bob also serves as Director at both Serko and serko.travel, focusing on integrated solutions for corporate travel booking and streamlining business travel. Previous roles include Owner at Financial Equities Ltd., and managerial positions at Gullivers Travel Group and Interactive Technologies, where Bob served as Managing Director. Bob's consultancy work includes engagements with MIT Sloan and BMW. Educational qualifications include a degree in Information Technology from Leeds Beckett University, and memberships with the Institute of Directors and the Institute of IT Professionals.
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Serko Ltd.
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Serko provides SaaS online travel and expense technology that organisations use to cost-effectively book and manage business travel and related expenses. Serko’s products are designed to be incredibly easy to use and to be used by everyone. Being expert travellers ourselves they understand exactly what travellers need, what travel administratorsneed and what finance teams need to run travel programs, and they design their products accordingly. They work hand-in-glove with Travel Management Companies to support their products, which is a strategy that continues to serve both us and the corporate traveller extremely well.