Rochelle Simons

Rochelle Simons is a Senior Service Designer at SPARCK, with previous experience as a Service Designer at J5 Design and The Social Impact Lab. Prior roles include Graduate Student in Patient Experience at AMC - Academisch Medisch Centrum, where the focus was on enhancing the patient experience for children and parents, and various design internships, including a UX/UI Design Intern at Tinybots, where Tessa, a robot assisting people with dementia, was developed. Rochelle also served as Treasurer at Stichting BlueDot, a student-run design label, and worked as a Product and Interaction Designer for an interactive exhibit at a museum in China. Rochelle holds a Bachelor’s and Master’s degree in Industrial Design Engineering from Delft University of Technology, and completed additional education at Wageningen University & Research.