At Tagup, we use machine learning to make the machines that power the world safer, more reliable, and more efficient. As a rapidly scaling AI/ML technology company, we are looking to expand our team.
We are seeking a highly analytical and experienced Business Development & Strategic Marketing Manager with a background in investment banking to join our dynamic team in New York City. This pivotal role will focus on crafting and executing OEM go-to-market strategies and forging robust partnership agreements, driving our growth and innovation forward.
Key Responsibilities
OEM Go-to-Market Strategy:
- Develop and implement comprehensive go-to-market strategies for OEM partnerships.
- Conduct market analysis to identify opportunities and trends in the OEM services sector.
- Collaborate with cross-functional teams to align go-to-market plans with overall business objectives.
- Drive the execution of go-to-market initiatives, ensuring timely and successful market entry.
Partnership Management:
- Identify, evaluate, and negotiate partnership opportunities with OEMs.
- Develop and package partnership agreements that align with company goals and create mutual value.
- Manage ongoing relationships with partners to ensure successful collaboration and achievement of strategic objectives.
- Monitor and report on partnership performance, making recommendations for improvements.
Strategic Marketing:
- Analyze the market and competitive landscape to inform strategic marketing decisions.
- Develop marketing strategies and campaigns to support OEM partnerships.
- Work with marketing and sales teams to create marketing materials and sales tools.
- Measure and analyze the effectiveness of marketing initiatives and campaigns.
Financial Analysis:
- Conduct financial modeling and analysis to support business development and marketing strategies.
- Assess the financial viability of potential partnerships and projects.
- Prepare business cases and presentations for senior management and stakeholders.
Qualifications:
- Bachelor's degree in Business, Finance, Marketing, or a related field; MBA or advanced degree preferred.
- Minimum of 3 years of experience in investment banking, business development, or strategic marketing.
- Strong analytical skills and experience with financial modeling.
- Proven track record of developing and executing go-to-market strategies.
- Excellent negotiation and partnership management skills.
- Strong communication and presentation skills.
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
Preferred Skills:
- Experience in the industrial IoT sector.
- Knowledge of OEM business models and market dynamics.
- Proficiency in data analysis tools and software.