Director Of Consumer Insights

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers, and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Today, the company’s family of brands are the leading online professional education platforms in their respective end-markets. We proudly to serve >1 million customers annually and employ more than 1,500 mission-aligned professionals. To learn more, please visit: www.colibrigroup.com

Position Overview

We are seeking an experienced and visionary Director of Consumer Insights to lead our consumer insights function and drive strategic decision-making across the organization. In this role, you will design and implement innovative research strategies to uncover deep insights into consumer behavior, empowering the development of data-driven product, marketing, and business strategies. The ideal candidate will be highly analytical, with a proven ability to translate complex data into actionable recommendations and collaborate effectively across teams.

What You'll Do:

Strategy Development:

• Develop and execute a comprehensive consumer insights strategy aligned with business objectives.
• Identify key research areas to enhance understanding of consumer preferences and needs.

Voice of Customer Program Management:

• Administer customer feedback programs via Qualtrics, capturing KPIs across key touchpoints in the customer journey.
• Present actionable insights and data through dashboards and monthly reports.

Research and Analysis:

• Oversee the design and execution of qualitative and quantitative research, including ad hoc surveys, focus groups, and ethnographic studies.
• Analyze consumer data and market trends to generate insights and recommendations.

Reporting and Communication:

• Prepare and present insights reports to senior management, highlighting key findings and business implications.
• Use data visualization and storytelling to communicate insights clearly and persuasively.

Cross-Functional Collaboration:

• Partner with product, marketing, sales, operations, and continuous improvement teams to inform key decisions.
• Collaborate with external research vendors to enhance research capabilities.

Team Leadership:

• Lead and mentor a team of consumer insights professionals, fostering a culture of innovation and continuous learning.
• Provide technical coaching and manage team performance to ensure successful execution of research projects.

Trend Monitoring:

• Stay up to date with industry trends, emerging technologies, and best practices in consumer research.
• Implement cutting-edge methodologies and tools to advance research capabilities.

Qualifications:

• Bachelor’s degree in Market Research, Statistics, Marketing, Psychology, Business, Engineering, or related field; Master’s degree or MBA preferred.
• 7+ years of experience in consumer insights, market research, or related fields.
• Industry experience in Professional Education is a plus.
• Proficiency in Qualtrics and strong analytical skills in data interpretation and statistical analysis.
• Familiarity with analytics and research tools (e.g., R, SPSS, SAS, Excel, Python).
• Exceptional communication and presentation skills, with the ability to convey complex data persuasively.
• Proven leadership and team management experience.
• Strategic thinker with a track record of driving insights to influence business decisions.