The Shilla Hotels & Resorts
Daniel Rhi is a seasoned professional in the hospitality sector with extensive experience in marketing and product development. Currently serving as Senior Manager at The Shilla Hotels & Resorts, Daniel focuses on developing innovative products and services in the hotel industry by researching market trends and customer needs. Previous roles include Partnership and Promotion Manager at LEGOLAND Korea Resort, where Daniel successfully expanded marketing channels and brand image through strategic promotions and partnerships, and Marketing Manager at Paradise Segasami, where efforts in partnership development resulted in significant revenue growth. Daniel's experience also includes leadership at Hanwha Hotels & Resorts, where major business development initiatives were undertaken, and as Chief Executive Officer at Itadaki Zen, where funding and marketing strategies were established for a start-up. Daniel holds a Bachelor of Business Administration from Queen Mary University of London.
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The Shilla Hotels & Resorts
THE SHILLA borrows its name from THE SHILLA Dynasty which made the most splendid bloom of culture and arts with its thousand years of history The Hotel opened in March of 1979, following the intention of the late Mr. Byung Chul Lee, the founder of the Samsung Group. Hosting numerous state visits and international events, it has played the role of locomotive for the service industry in Korea with pride and responsibility as ‘the face representing the Samsung Group’ and ‘the hotel representing Korea’. THE SHILLA maintains elegance and a tradition of winning guests’ hearts with the aim of becoming ‘the best hospitality company’. By joining LHW, it is on par with the most luxurious hotels in the world. Meanwhile, it has added modernistic design elements on top of the roof called tradition, thus going through changes to make itself a premium life style space that upgrades the quality of life. In addition, with its know-how as a service company in the background, it started a duty-free shop business, and has built its image as the best global distribution company. Also, it is expanding its business into commissioned management of fitness facilities with five-star hotels in Korea and abroad as well as into the restaurant business. THE SHILLA promises to be a globally prestigious hospitality company that offers the best value for money by making creative innovations and continuously taking on challenges.