U.S. Figure Skating Association
Farrell was most recently the CEO of Bat Around, a mixed-reality software and app designed for use in batting cages.
Prior to that. Farrell served for more than 13 years in his role with USA Swimming. He left in 2018 to take a position with the Golf Channel.
Farrell also has served marketing roles with the United States Olympic and Paralympic Committees, Warner Brothers Entertainment and NBC Sports/The Golf Channel.
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U.S. Figure Skating Association
U.S. Figure Skating is the national governing body for the sport of Figure skating in the United States.