Verian Group
Rachael Holmes is a seasoned qualitative research expert currently serving as a Senior Director at Verian Group, formerly Kantar Public, since August 2019. With extensive experience in policy development, behavioural insight, and service transformation, Rachael excels in complex analysis and brand consultancy. Previous roles include Freelance Research and Strategy Consultant from 2016 to August 2019, where Rachael managed projects for various clients, and Director positions at Kantar and Research International, focusing on ethnography and innovation. Additionally, Rachael contributed to academia as a guest lecturer at Goldsmiths, University of London. Rachael's career began at Davies Riley-Smith Maclay and includes pivotal roles at Grey Group and Interbrand, complemented by a First-class MA Hons in French and Italian from the University of Cambridge.
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Verian Group
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Verian (formerly Kantar Public) is a world leading, independent research, evidence, evaluation, and communications agency, providing services to government and the public realm. We work with our clients to help solve the next generation of public policy challenges. With offices across Europe, APAC and in the US, our consultants and researchers are supported by our unique global data ecosystem. We provide gold standard data on the economy and society to decision makers and engage directly with many millions of citizens each year on their behalf. Combining expertise in human understanding with advanced technologies and data science, our work with clients creates policy interventions, designs better public services, and unlocks behaviour change. We support the rapid development of policy thinking in moments of urgency. We implement policies on the ground. We build communications to reach diverse and complex audiences. We bring global best practice and local expertise. We are Verian. Powering decisions that shape the world.