Emily W.

Emily W. has a diverse work experience spanning several companies and industries. Emily is currently a Co-Founder at VITURE since October 2021. Prior to this, they worked as a Growth Advisor at CoFANCY, a top contact lens brand funded by Sequoia and ZhenFund.

In 2020, Emily joined NEIWAI as the Head of NEIWAI US and Marketing & Operations Director. During their time there, they built up the US team from scratch and successfully led them to achieve a 10x year-over-year growth. Emily also played a key role in facilitating NEIWAI's rise as one of the Top DTC brands in the US.

Before NEIWAI, Emily worked as a Senior Business Strategy & Marketing Analytics professional at The RealReal from 2018 to 2020. Prior to that, they held a position in Business Intelligence at REVOLVE in 2017. Emily also served as a Product Marketing Manager at Tinybeans from November 2016 to August 2017.

Emily's earlier work experience includes positions at Kate Zhou Handbags, where they served as Marketing Director from January 2011 to September 2014. During their time there, they developed and implemented online marketing strategies that resulted in increased customer base and boosted sales volume. Emily was also involved in conducting ad-hoc analysis and establishing strong public relations with prominent fashion magazines.

Additionally, Emily worked as the General Manager of Kate Zhou Handbags from July 2008 to December 2010. In this role, they built the company from the ground up and established branches in Beijing and Shanghai. Emily also oversaw various aspects of the business, including sales, marketing, merchandising, and daily operations.

To start their career, Emily served as a Director at Beijing Tv Station (BTV) from July 2006 to July 2008. During their time there, they directed the popular fashion program "Fashion Circle" and was responsible for planning, filming, and editing episodes. Emily also conducted interviews with senior executives, experts, and celebrities in the fashion industry.

Overall, Emily W. has a rich and varied work experience, showcasing their expertise in marketing, operations, strategy, and leadership roles across different companies and sectors.

Emily W. completed their Master's degree in Data Science/Quantitative Methods in the Social Sciences at Columbia University from 2014 to 2015. Prior to that, they pursued a Master of Business Administration (MBA) with a specialization in Marketing at Tsinghua University from 2010 to 2012.