Content Marketing Manager (nz)

Here at Volpara, we’re on a mission to save families from cancer. By combining our ground-breaking Breast Health Platform with empowered patients, we are unleashing a revolution in cancer detection. You can check out more about what we do here: https://youtu.be/YoWsuV64uAI?si=iqzcN7PAiXoogwSg

The Content Marketing Manager will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, engages target audiences, and supports business growth.

We’re looking for a highly motivated and experienced Content Marketing Manager for a permanent role either based in Wellington – or can be fully remote. 

This role will oversee the creation, optimization, and distribution of high-quality content across multiple channels, ensuring alignment with the company's messaging and marketing objectives. By leveraging data-driven insights and creative storytelling, the Content Marketing Manager will play a key role in building a compelling brand narrative and delivering measurable results.

Responsibilities

• Develop and execute a content marketing strategy aligned with business objectives, brand voice, and audience needs.
• Define content goals, key themes, and editorial calendars to ensure consistent messaging.
• Oversee the creation of high-quality content, including blog posts, articles, white papers, case studies, videos, social media posts, and more.
• Collaborate with writers, designers, and other team members to ensure cohesive and engaging content.
• Monitor and analyse audience behaviour to create content that resonates with target segments.
• Foster community engagement through social media, webinars, and interactive content.
• Primary and secondary – for language for messaging, marketing campaigns.
• Develop RFP/tender response bank to assist in best practice responses.
• Maintain consistency in tone, style, and branding across all content. Establish guidelines and processes to ensure high-quality and compliant content creation.

Experience & Qualifications

• 6+ years in a healthcare marketing role in a B2B and technology domain.
• Proven track record in executing successful account-based marketing campaigns targeted at key accounts; familiarity with marketing automation platforms like Hubspot or Pardot
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Desirable: Solid understanding of AI

Please apply with your CV and Cover Letter if you think you're a fit. NZ based candidates only. 

Volpara Health is an Equal Employment Opportunity employer. We will endeavor to fill vacancies with the candidate who is the best fit for the role, without regard to gender, marital or family status, religious or ethical belief, race, ethnic or national origin, disability, age, political opinion, employment status, sexual orientation, military status or any other status protected by law.