WAYB
Michael 'mc' Crooke, PhD, is the Co-Founder of WAYB, a company focused on creating sustainable children's products, and has held the position of Avamere Professor of Practice at the University of Oregon since 2012, where Michael directs the MBA Advanced Strategy and Leadership specialization. With extensive experience in leadership roles across various companies, including serving as CEO at Patagonia and prAna Living, Michael has held significant positions on multiple boards, including as Chairman of the Board for Avamere Family of Companies and Principal at FifthNormalForm LLC. Michael's academic credentials include a PhD in Management from Claremont Graduate University, an MBA from Humboldt State University, and a BS in Forestry, also from Humboldt State University, complemented by military training in the US Navy.
WAYB
WAYB’s mission is to raise the bar on kids’ products that are safer, healthier, and responsibly-made. Our founders bring their expertise making some of the world's best outdoor gear to the family travel and baby gear industry. We reinvent products to make them better for parents, kids, and the planet. Way better. WAYB was started help parents get out in the world, without compromising on beautiful design or sustainable materials. Our first product, the Pico travel car seat, was born when we noticed parents lugging bulky car seats through airports. By using innovative design and aerospace-grade aluminum, we created a super strong, ultralight travel seat that’s as easy on parents as it is on the earth. For the WAYB team, it’s all about building a company that's led by core values, and creating a “COULD WE” culture that disrupts the status quo. Learn more about who we are at wayb.com