Account-based Marketing Specialist

About us

Founded in 2015 in Athens, Greece, Welcome redefines the way people travel by going above and beyond the commoditized transfer service and being the first company to deliver a complete, personalised, in-destination travel experience. From the moment a traveler arrives at a new destination, until their return journey home, Welcome accommodates all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, and most personalised way possible. Welcome's drivers are experts in the area and share their local know-how to make travellers feel at home wherever they are. The company has also introduced contactless rides, thorough cleaning protocols, and protective equipment to make every journey safe.

Being a travel tech startup, Welcome continues to grow and scale its operations and is quickly becoming a global category leader for in-destination travel services.

• One of the highest-rated global transportation companies with a rating of 4.9/5 stars.
• Expanded from 200 destinations last year to 350, achieving our ambitious 2024 growth target.
• Over 4,000 travel partners including 2,500 hotels, numerous vacation rentals, and travel agents, adding 50+ new ones every month.
• Over 2.5 million happy travellers every year.

⭐️ If you want to dive deeper into the awesomeness of Welcome's culture, click on this link to check our TikTok account.⭐️

The Team

We are a group of vibrant, diverse people who love travelling and never settle on quality. Each one of us didn’t join Welcome by chance and believes deeply in what Welcome is trying to achieve, so we work relentlessly to make that happen. We challenge common logic, focus on design, put simplicity and usability first, and create memorable experiences. We keep learning and exploring better ways to serve our community and grow personally and professionally in our respective fields. We stay humble along the way, with a “pay it forward” mentality, but with big and bold goals.

As an Account-based Marketing Specialist you will play a pivotal role in tailoring and optimizing marketing strategies to meet the unique needs of specific markets, industries, and key accounts. You will ensure that global campaigns are effectively localized, culturally relevant, and aligned with the priorities of target audiences, all while maintaining Welcome Pickups’ brand consistency. By collaborating with cross-functional teams and leveraging analytics to track and enhance campaign performance, you will directly contribute to driving engagement, lead generation, and ROI across diverse regions and sectors.

Responsibilities

• Campaign Adaptation

• Adapt global marketing campaigns to meet the needs of specific markets (e.g., Spain, LATAM), industries (e.g., hospitality, transportation), and key accounts.
• Tailor existing materials (emails, landing pages, ads, presentations) to address cultural nuances, local trends, and the unique pain points of priority personas.
• Ensure all adaptations maintain Welcome Pickups’ global brand consistency and messaging standards.
• Customize content to align with current focus personas (e.g., decision-makers in travel operations, boutique hotel managers, etc.).
• Work with design and content teams to fine-tune existing assets for maximum relevance and impact based on target audience priorities.

• Campaign Optimization

• Monitor campaign performance across target markets, industries, and accounts, using metrics like engagement rates, lead conversion, and ROI.
• Identify areas for refinement (e.g., messaging, channel mix, or timing) and implement small optimizations to improve effectiveness.
• Provide feedback and performance insights to the broader marketing team to inform future iterations.

• Event and Trade Show Support

• Support the planning and execution of regional events and trade shows to promote Welcome Pickups and engage local partners.
• Ensure event outreach aligns with target markets, focus industries, or strategic accounts.
• Support lead follow-up processes and post-event reporting to ensure ROI tracking.

• Collaboration and Alignment

• Act as the key link between the B2B marketing team and local execution teams (e.g., sales, business development, etc.).
• Align campaign adaptations and optimizations with broader business goals and sales priorities.
• Share localized feedback and insights to help refine global strategies.

• Analytics and Reporting

• Track the performance of localized campaigns, sharing clear and actionable insights on their impact.
• Identify patterns or trends within specific markets, industries, or account groups to help refine future adaptations.