ABOUT THE ROLE:
Are you the group text friend who’s always first to share breaking news alerts? Do you wake up each morning scrolling through your newsfeed on your phone? Do you send placements you secure to your family… and they (still) do not know what you do for living? Then keep reading!
Zeno Group, PRWeek’s 2024Large Agency of the Year, is seeking a passionate, energetic and knowledgeable earned media specialist to join our corporate practice. The ideal candidate will have a proven track record of delivering top-tier coverage, an impressive sense of storytelling and a brag-worthy contact list of business media. Candidates should be sophisticated, strategic and creative thinkers who apply an earned media mindset to all client work. This person should have a strong roster of top media contacts across business, financial and mainstream media. Additionally, this person will have an entrepreneurial spirit and ability to manage multiple, simultaneous assignments while balancing internal (Zeno) and external (client) expectations.
This role will report into the leads of Zeno East’s media team.
About the job:
- Media Strategy Development and Execution - Support the development and execution of client storytelling in earned media.
- Pitch and Deliver Results – This role will be in the trenches with media and expected to deliver results across the board, securing media coverage while also helping strengthen media savviness of account teams and clients.
- Strong Media Contacts – Brings a strong roster of top-tier and cross-category media contacts to Zeno and builds new relationships where needed.
- Leading Member of Zeno’s Media Network – High visibility role across the agency, educating colleagues across the agency on earned media best practices, the changing media landscape and POVs for navigating the news cycle.
- Deep Knowledge of the Media Landscape – Have a pulse on the daily media landscape, insider knowledge and ability to unearth media opportunities for our clients across the board.
About you:
- At least 4+ years experience at an agency or in-house, with primary expertise in business media, securing interviews for executives and the ability to help clients of all businesses.
- A robust portfolio of secured recent media coverage across national, local, broadcast, print, and online mediums.
- An ability to conceptualize media-worthy stories from initial ideas and brainstorms – and the ability to weigh in quickly on what is considered “mediable”.
- Demonstrated excellent writing and editorial skills as well as the proven ability to make clear, convincing presentations to clients and senior leaders.
- An innate and natural ability to multi-task and juggle different client projects and internal Zeno priorities.
- A leading-edge knowledge of how media works today – and a point of view on the future of earned media as a tool within the communicator’s toolkit.
- Solution-oriented, collaborative, go-getter mentality.
- Ability to work hybrid (at least two days per week) in Zeno’s New York or Washington D.C. office.