Hepsiburada
Yalkın Tutuncuoglu has extensive work experience in various roles and industries. Yalkın began their career as an intern at Siemens, where they gained experience in software development and project engineering. Yalkın then moved on to Whirlpool Corporation, where they interned in product management and played a role in managing a refrigeration project.
After that, Yalkın joined Unilever as a management trainee in supply chain, where they implemented inventory and material management strategies. Yalkın then took on the role of demand planner, responsible for category forecasting and reducing working capital.
Following their time at Unilever, Yalkın worked at SC Johnson as a sales operations lead, leading the channel and route to market strategy for the company. Yalkın also served as a customer marketing category senior associate, overseeing promotional activities.
Yalkın then joined RB, where they held several senior positions, including as a trade marketing category manager and senior key account manager. Yalkın managed key accounts, implemented sales projects, and coordinated in-store activations.
In 2019, Yalkın joined Trendyol Group as the head of grocery for Trendyol GO, overseeing the grocery division. Yalkın also served as a senior category manager for FMCG.
Currently, Yalkın is working at Hepsiburada as a category director, following roles as a group director and vice president.
Overall, Yalkın Tutuncuoglu has a diverse background in various industries and has held key leadership roles in sales, marketing, and category management.
Yalkın Tutuncuoglu completed a Bachelor of Science in Electronics Engineering at Bilkent University from 2003 to 2008. From 2008 to 2011, they pursued a Master of Science degree in Management and Economics at Politecnico di Milano. Yalkın furthered their education at Marmara University, earning a Doctor of Philosophy (Ph.D.) in Marketing/Marketing Management, General from 2013 to 2018.
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Hepsiburada
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We are a leading e-commerce platform in Turkey, we connect approximately 50 million members and a fast growing base of more than 100,7 thousand active merchants. We provide high-quality customer experience by relentlessly focusing on selection, price and delivery: Selection: As of March 31, 2023 we had 180 million SKUs, including variants (color, size, etc.), across 32 different categories offered through a hybrid model combining a first-party Direct Sales model (1P model) and a third-party Marketplace model (3P model); Price: We seek to provide the best value for our customers by offering products at highly competitive prices; and Delivery: We operate a large, fast and scalable in-house logistics network with robust last-mile delivery capabilities based on a proprietary technology platform. Founded in 2000, Hepsiburada has been one of the early pioneers of digitalization of commerce in Turkey and has become a household brand in the country. Our brand, which corresponds to “Everything is Here”, is synonymous with a seamless online shopping experience.