Smiley is the original collaborator brand, our defiantly optimistic energy has inspired generations for over 50 years. 

The enduring positive impact of the most universally recognizable symbol in the world, represented freedom in the 1970s, defined music subcultures in the 80s and 90s and, in the 2000s, alongside our growing fashion and art status, became a vanguard of the digital revolution with the creation of the emoticons – a new visual form of communication. 

Turning 50 in 2022, Smiley is leading the way once again with the launch of a first-of-its-kind ­campaign Future Positive, working with brands across the globe to tackle worldwide social and climate injustice through sustainable and transparently-produced products.

Apparel & Fashion

Music

Social Impact

Smiley Company

Smiley Company's headquarters in London, United Kingdom

Nicolas Loufrani

Maribel Bausá

Mark Cowland

Lori Heiss Tiplady

Franklin Loufrani

Chrystelle F.

Sabina Lenoble

Barth Montarello

Janet Martin

Lee Grace

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People (20)

Nicolas Loufrani

Lee Grace

Mark Cowland

Smiley Team

Qi Lyu

Usha Chauhan

Janet Martin

Adil Rahman

Alix Janicot

Elizabeth Kestle

Holly Worley

Sumi Lee

Shirley Ye

Allyssandria S.

Maribel Bausá

Lori Heiss Tiplady

Joshua D.

Chris Brinkworth

Aminata Diallo

Valerio Costabile

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