WAYB’s mission is to raise the bar on kids’ products that are safer, healthier, and responsibly-made. Our founders bring their expertise making some of the world's best outdoor gear to the family travel and baby gear industry. We reinvent products to make them better for parents, kids, and the planet. Way better. 

WAYB was started help parents get out in the world, without compromising on beautiful design or sustainable materials. Our first product, the Pico travel car seat, was born when we noticed parents lugging bulky car seats through airports. By using innovative design and aerospace-grade aluminum, we created a super strong, ultralight travel seat that’s as easy on parents as it is on the earth. 

For the WAYB team, it’s all about building a company that's led by core values, and creating a “COULD WE” culture that disrupts the status quo. Learn more about who we are at wayb.com

Automotive

Sustainability

Travel & Leisure

WAYB

WAYB's headquarters in South Pasadena, United States

Tio Jung

Kathy Totoki

Michael Crooke

Farhan Ali

Natalie Huff

Erika C.

Laura Sauls

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People (11)

Tio Jung

Laura Sauls

Megan Rogers-Reilley

Melinda Beyer

Kathy Totoki

Farhan Ali

Michael Crooke

Natalie Huff

Will Parrett

Elena Artis

Rachel Preuit

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