The Data and Analytics team at ASICS Digital plays a critical role in leveraging data to drive strategic decisions and enhance consumer experience. The team is responsible for collecting, analyzing, and interpreting data from various digital platforms to optimize e-commerce operations, improve user engagement, and provide actionable insights that align with the company’s mission of promoting a "Sound Mind, Sound Body." Their efforts ensure that ASICS stays at the forefront of innovation by using data to better understand and serve its global customer base.