SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States.

In 2013, the firm was founded by real estate entrepreneur Benjamin Macfarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). 

Since then, SROA Capital has grown to over 350 self-storage facilities totaling over 16 million square feet, SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of: In-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, ecommerce payment capabilities, proprietary revenue management software, and centralized customer care center for service & leasing. SROA Capital uses its fully integrated asset management systems to increase same-store growth and boost net operating income.



Construction

Real Estate

Storage

SROA Capital

SROA Capital's headquarters in West Palm Beach, FL, United States

Ben Macfarland

Wallace S. Cascio II

Owen Holm

Jacqueline Penny

Alfred Sinkonde

James Curland

Aimee Mangold

Miriam Martinez - Sorto

Kenny Speegle

Bob Buffett

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People (20)

Alex Yablonovich

Colt Jenkins

Lauren Weiss

Beau Raich

Sean Dewhurst

Robert Buffett

Aimee Mangold

Jacqueline Penny

Michael Torres

Alexis Rodriguez

Pedro Aristud

David Feldman

Justin Harrow

Alfred Sinkonde

Flavia Russo

Paul Schwarz

Katiana McClain

Wallace S. Cascio II

Emmi Acconey

Jyothi G.

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