We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose.

The ASICS Digital division was created in 2016 and is based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of global e-commerce platforms, and other digital services that inspire people to live "Sound Mind, Sound Body."

Follow us on Instagram: www.instagram.com/asicsdigitalofficial

HISTORY

Runkeeper, a leading mobile running app, was founded in 2008 and one of the first apps available when the app store launched that year. The app now has over 50 million users across 180 countries and is available in 12 languages including English, Spanish, French, Italian, German, Brazilian Portuguese, Japanese, Swedish, Dutch, Russian, Korean, and Simplified Chinese. ASICS Group acquired Runkeeper in March of 2016 as a piece of the brand’s 2020 growth plan to continue to drive global expansion and improve the Direct-to-Consumer (DTC) experience. 

ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano"​, which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body."​ ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.

ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements.

Apps

Information Technology

Software

ASICS Digital

ASICS Digital's headquarters in Boston, MA, United States

Paul John Bakker

Osamu U.

Raymond Tilden

Allison Reese

Stephanie Molina

TJ Sizemore

Peter Nealon

Ashley Meunier, PMP, CSM

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People (34)

Ashley Meunier, PMP, CSM

David Viviano

Maxwell Cain

Raffi Yaboujian

Tiffany Carroca

Courtney Landers

Daniel Martinez

Jenna Greer

Kelsey Alger

Stephanie Molina

Allison Reese

Annette Lamb

Melissa Tong

Raymond Tilden

Kelly Reynolds

Sheila Bennett

Brian Petow

Chintalapudi Niharika

Jorge G.

James Hagemeister

Kwesi Atherley

Lauren Pelliccia

Michael Ravert

Saul Jacobowitz

TJ Sizemore

Chris Drouin

Grant B.

Joseph Hanna

Krish Maniar

Naveen Kumar Jindam

Brenton Arnaboldi

Kiersten Caravella

Casper Thomas

Elijah Okagbare

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