FMCG Direct is a data-driven, omni-channel marketing services company. We develop and deliver exceptional direct marketing campaigns. Our distinctive capabilities enable banks, investment firms, insurance companies and other financial institutions to profitably acquire, cross-sell and retain consumer and small business relationships.

High-Performing Lists
We put the right message in front of the right people. Our consumer and small business targeting systems employ highly specialized, product-level models. Harvard- and Princeton-trained mathematicians build and continuously refine these models for us. And our in-house national databases rely on the most comprehensive demographic, firmographic, and credit data available on consumers and small businesses.

Insight Based Creative
We craft the right message. We develop our creative from powerful insights. We derive these insights from our continuous, Financial Personality®-based market research with consumers and small businesses. This research ensures that each campaign resonates with the target audience, effectively addressing benefits and barriers, and giving customers compelling reasons to take action.

Rigorous Campaign Reporting
We obsess over our performance. We rigorously analyze every campaign to accurately identify exactly who responds and who doesn't. Looking at profit margins, tenures, and lifetime values, we measure every critical aspect of every campaign. So our clients know their return on their investment and how many months it took to break even.

Banking

Insurance

Investment Management

Marketing

FMCG Direct

FMCG Direct's headquarters in New York, NY, United States

Michael O'Reilly

Alexandra Moss

Jeff Eckart

Stephen Ryan

Elissa Olin

John Tracy

Jatin Sahgel

Kun Wang

Hope Reckert

Cecelia Dwyer

Conor Lemmon

Luke Dziedzic

David Brauntuch

Samuel Proost

Sanad Ashraf

Jhanvi Patel

Sarah Robie

Shreya Bhargava

Tucker Triolo

Robert Brandon

Samuel Ielapi

Sudhir Shetty

Kumar Ramalingam

Budhi Fuadi

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People (28)

Conor Lemmon

Hope Reckert

Kevin Gold

Kun Wang

Peilin Wang

Sanad Ashraf

Michael O'Reilly

Bineyam Tsegaye

Dan Stewart

Emma P.

Luke Dziedzic

Sophie F.

Alexandra Moss

David Brauntuch

Colleen O'Malley

Stephen Ryan

Shreya Bhargava

Jhanvi Patel

Sarah Robie

Elissa Olin

John Tracy

Samuel Ielapi

Tad Leblond

Larry Liu

Anjum F.

Fintan O'Toole

Samuel Proost

Stan S.

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